Digital Marketing is the new mantra!
Do we really use it appropriately??
The last 10 years has seen a change in the way marketing is approached by business houses. While traditional marketing methods are still at play, the new entrant Digital Marketing is eating into the marketing pie. As the medium is nascent there is a lot of speculation on how this can be used. Just being on social media is not the answer. What marketeers and advertisers need to look for is the relevance of being on social media or in the online space. Do let me have your views on how you think marketeers are approaching Digital marketing these days. It does not matter what the product and service is.
